Social Media For social media managers, engagement matters more than sales A recent survey found customer engagement and boosting website traffic trump sales in the eyes of online marketers. But what do their bosses think? Also, what kind of content works best? By Matt WilsonMarch 27, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.