“In this world nothing can be said to be certain, except death and taxes.”—Benjamin Franklin
Paying your taxes on time is serious business, but today’s marketers relish a good tax joke.
This year—thanks to Emancipation Day—consumers had additional time to file their taxes, and brand managers made the most of Monday’s deadline with a variety of ads, freebies and tax humor.
Social media managers used the trending #TaxDay hashtag to reward, educate and entice consumers for ponying up their share to Uncle Sam. Whether you owed more in taxes, received a hefty return or just realized today’s deadline, here’s a sampling of how managers for various brands interacted with taxpayers online: