Ford team battles COVID-19 with virus-related communications
The company’s 12-member employee communications team reached out to hundreds of thousands of employees and retirees with a ‘hive’ approach, winning a Grand Prize for ‘Employee Communications Team of the Year’ in Ragan’s 2021 Employee Communications Awards.
Ford Motor Company’s 12-member employee communications team, responsible for all communications that reach Ford’s 187,000 employees globally, had to quickly pivot to address emerging employee and business needs resulting from the pandemic.
The team functions like a hive, holding regular communications, daily meetings, cross functional planning and calls to ensure alignment around priorities. They regularly juggle several strategic goals, including supporting the strategic objectives of the company, listening and responding to employee input and more. Regular “Think” sessions quickly engage cross-functional teams to tackle priority items throughout the year.
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