Social Media Ford’s personalized video pitches target key players Automaker’s 2012 test-drive campaign targets an elite cadre of journalists, bloggers and tweeters—and by extension, their vast audiences. By Matt WilsonDec. 7, 2010 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.