The last 20 years have been a wild ride for marketers. The next 20 could be even more turbulent.
Here are predictions on how four trends will influence the content marketing strategies of tomorrow:
1. Information overload is real, but it’s not so bad.
Marketing content is everywhere, from the copy on your toothpaste tube to the ads in your morning paper to the constant stream of targeted photos, videos, blogs and pitches on your internet sidebar. We’re bombarded with information.
Seventy-seven percent of Americans say they like having information at their fingertips, and 81 percent feel confident about keeping up with the constant flow.
Prediction: Even higher-quality content will be required for you to maintain brand trust.
As consumers’ comfort level with information overload increases, so does their demand for high-quality content. Modern consumers are self-educating; they find information online.