Crisis Management Gap veers from its social media policy in Twitter blunder The retailer was blasted for mentioning shopping on Gap.com in a tweet that referenced Hurricane Sandy. Earlier this year, we celebrated the company’s social media policy. By Michael SebastianNov. 1, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.