The retailer, which asks its employees to abide by a social media policy, is taking a beating for tweeting this message as Hurricane Sandy barreled toward the U.S. on Monday:
Twitter users blasted Gap, calling the tweet unethical, not cool, tasteless, and so on. Several people suggested Gap and American Apparel—which offered a Hurricane Sandy Sale—donate clothes to flood victims to make amends.
Hours after the offending tweet, Gap issued this explanation:
To all impacted by #Sandy, stay safe. Our check-in and tweet earlier were only meant to remind all to keep safe and indoors.
— Gap (@Gap) October 29, 2012
Earlier this year, Ragan.com held up Gap’s social media policy as a shining example for other brands. You can see excerpts from that policy here, but here are some highlights:
There’s really no such thing as “delete” on the Internet, so please—think before you post.