Social Media GE’s social media philosophy: Put the bullhorn down With the launch of its HealthyShare Facebook app over the summer and other social media efforts directed at smaller communities, the company is proving that ‘going viral’ isn’t everything. By Matt WilsonDec. 6, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.