Get off your laurels! Time to implement a mobile strategy

Whether it’s through a website, coupon or app, don’t miss your chance to connect with your customers through mobile.

If checking your Facebook newsfeed is the first thing you do in the morning, you’re not alone.

A recent survey by Ericsson found that 35 percent of Android and iPhone users check apps like Facebook before they even get out of bed.

And, more than 50 percent of all Internet activity was done via handheld devices in 2010, according to a recent article from Inc.

What do those numbers mean for your company?

It’s time to stop thinking about the importance of mobile and start developing a strategy. Here are Inc.’s six reasons why:

1. Mobile websites

Mobile websites allow customers to connect with companies no matter where they are. A person who visits a website on a mobile device experiences the site differently than someone on a computer, so consider factors such as small screen size when creating the site. Shopping on mobile websites could potentially be the future of retail.

2. Mobile apps

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