For some, PR victory is as sweet as a box of Samoas.
A comedy bit from Oscars host Chris Rock gave the Girl Scouts of the USA an estimated $5.5M in free publicity.
During Sunday night’s broadcast, Rock pleaded with celebrity attendees—though he didn’t have to try hard—to support his daughters’ organization by purchasing cookies.
Boxes of Girl Scout Cookies—and images of various stars enjoying them—quickly made the rounds online. Within minutes, #GirlScouts became a trending topic on Twitter:
— Mindy Kaling (@mindykaling) February 29, 2016