Many presenters spend a great deal of time crafting a speech packed with details intended to impress the audience. Unfortunately, most of that detail—no matter how scintillating—is forgotten by the time audience members return to their desks or cars.
Think about the last business presentation you attended. How much of it do you remember? Probably not much, right? There’s a reason why Ted Talks are limited to 18 minutes.
Your best shot at making a lasting impression is to be concise. When was the last time you heard anyone complain because a speaker had finished ahead of schedule?