GM pushes comeback story with blog relaunch

Just in time for January’s auto show, the carmaker consolidates content from other blogs and its car brands to promote stories to the public—and its employees.

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For an iconic company like General Motors, there are stories the media can’t ignore, as when it files for bankruptcy protection or appoints its first female chief executive.

But if you work on its communications team, can you count on the press to pay sufficient attention to your comeback, the awards you win, or the $1.3 billion you’re investing in five U.S. plants?

So GM has relaunched its FastLane blog to boost its horsepower in bringing its story to internal and external audiences. Created in 2005, FastLane 2.0 combines two other GM blogs, marking a more intensive effort to reach the public directly, not just through the press.

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