GM’s Lutz broadens the conversation

Shel shows you how GM’s Bob Lutz has chosen recently to respond to the comments on his Fastlane blog. Is this the wave of the future?

GM’s Fastlane blog continues to be a poster child for how to engage a community in the blogosphere in support of business goals. It has, over the last few years, hit all the right notes. Now, it appears to be getting even better.

One thing Fastlane didn’t do was make an effort to respond to the various questions and issues that emerge in the comments. If principal author Bob Lutz, GM’s Vice Chairman and top car guy, responded to comments, it was primarily as a follow-up post, and only to themes that emerged from multiple comments.

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