GoDaddy again made headlines after its Super Bowl ad drew the ire of online critics.
The ad, a parody of Budweiser’s “Lost Dog” Super Bowl ad, ends with a breeder selling and shipping her prodigal puppy, thanks to her new website hosted by GoDaddy.
The backlash was quick and far-reaching. The Society for the Prevention of Cruelty to Animals said GoDaddy supported inhumane breeding practices with its ad, PETA and other animal rights groups piled on, and more than 42,000 people signed a petition to get GoDaddy to remove the ad.
Twitter users also (unsurprisingly) reacted with anger to GoDaddy’s parody: