Goodbye, SEO: PR is the new king

Gone are the days of keyword stuffing and spammy links. Recent changes to Google’s algorithm places value on well written, relevant content.

Ragan Insider Content

Remember when you would search for something and come across a website riddled with nonsense words?

Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. The websites were never pretty and often full of junk and viruses, but they always seemed to pop up on top.

That’s why Google has gone out of its way to come up with new ways for people to get what they want when they search. Its engineers know people don’t want to search for something and get a barely related website in return. They want rich, authentic material that excites them and expands their worlds.

As a result, Google has slowly made PR the focus of online search, and it’s up to you to capitalize on it.

The old ways

Gone are the days of SEO kings. Though many of them have succeeded in the past few years, Google’s latest update, Panda 4.0, has quietly shanked them. It’s so intense that many online are crying over the death of SEO and PR as an industry.

But savvy PR pros know that changing with the times is part of the job. The old ways just aren’t going to cut it anymore. When it no longer worked for websites to blast out keywords, the businesses that adapted survived.

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