Web Sites Great Web links are like New Yorkers A good link has no time for small talk or niceties; what you see is what you get. By Gerry McGovernApril 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.