Hacked YouTube player makes Publicis Groupe CEO a viral success
Tempted to fast-forward through your CEO’s end-of-year message? Check out how this one went viral when its creators—and CEO—had fun with fast-forwards, pauses, mutes, and more.
Digitas France, a global integrated brand agency, was charged with creating the “traditional” end-of-year greeting for global marketing organization Publicis Groupe.
You’ve all heard those end-of-year, “Where we’ve been/Where we go from here,” “Happy holidays/Good cheer” kinds of messages. And, admit it, you’ve usually zoned out, shut them down, snoozed, or fast-forwarded through them.
Digitas decided that tendency might be something worth drawing upon—and it got Publicis CEO Maurice Levy on board with its plan.
Good idea—the resulting effort earned it top honors in PR Daily’s 2013 Digital PR Awards in the Best Video—Internal Corporate Campaign category.
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