Has targeting mommy bloggers become cliché?

The craze of getting these bloggers to write about your brand at any cost should end, argues this PR pro.

Ragan Insider Premium Content
Ragan Insider Content

I don’t usually rant, but today I need to get something off my chest.

Targeting mommy bloggers has officially become cliché.

What do I mean by that statement?

I had a conversation recently with a friend of mine and great mommy (she’d probably prefer “lifestyle” blogger) about a pitch she received. The pitch involved some pretty nice tickets to a big event. I asked her how many pitches of this sort she typically received. She said about 10 a week.

Ten a week? That’s 40 a month and 480 a year (I know other bloggers who get many more).


We also talked about the kinds of pitches she typically receives. I started to note a common theme as she was rattling them off: most involve some sort of free product or giveaway.

Understandable, right? That’s sometimes needed to get bloggers’ attention. I get it. But, I see a few trends that have continued to raise an eyebrow for me in the last few months:

Do mommy bloggers have that much buying authority?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.