Head & Shoulders seizes awkward moment between Trump and Macron

The company’s social media team responded to commentary and jokes after the president brushed what he called dandruff off the French president’s suit. Was it worth the effort?

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It’s not every day a dandruff shampoo makes headlines.

Head & Shoulders jumped at the chance to promote its products after an interaction between President Donald Trump and France’s president, Emmanuel Macron, went viral.

The exchange was part of a state visit and dinner that Trump hosted for Macron, who today is addressing members of Congress.

The Washington Post reported:

Standing in the Oval Office on Tuesday, and with the cameras rolling, President Trump announced to the world that the president of France, Emmanuel Macron, has a flaky scalp.

“We do have a very special relationship,” Trump said, with the French president at his side. “In fact, I’ll get that little piece of dandruff off. You have a little piece.”

Trump brushed a finger on Macron’s lapel. The Frenchman looked puzzled, then mustered a laugh. A moment later, Macron looked down and brushed off his jacket.

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