Help employees boost your organization wisely on social media

Your workers can be savvy brand ambassadors, or they can embarrass your entire enterprise with a single tweet. Here are five ways to help them use online networks appropriately.

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If employees’ inappropriate online posts can be traced back to your organization, they immediately become your problem, too.

It’s early on a Monday, but your office is already buzzing. At first, this seems like a good thing—your employees are hitting the ground running to start off the week—but your excitement turns to dread when you overhear someone say, “Can you believe what Joe from sales tweeted yesterday?”

We’ve all cringed and laughed at articles about social media mishaps, and we’ve sworn that we’ll never be one of those people. Now, Joe from sales is one of those people, and because his Twitter bio says he works for your company, it’s your problem, too.

For several years, it’s been a goal of mine to help leaders prevent this from happening at their companies. A key ingredient is creating a social media policy—precautionary guidelines that help keep your brand from becoming the focal point of Monday morning’s gossip hour.

The goal isn’t to stifle your employees’ personal social media freedom. Rather, it’s to maintain consistent messaging and to limit your company’s chances of facing a public relations nightmare.

When creating your policy, here are five big things to keep in mind:

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