Do you remember the advice your parents offered when you experienced a bully for the first time? It was probably something along the lines of “love your enemies” or “kill them with kindness.”
It seems Honey Maid, the graham cracker company owned by Mondelez, followed similar advice after being bombarded with negative responses to its recent “This is Wholesome” commercial.
“This is Wholesome” features several families playing together and eating Honey Maid products. The reason for the backlash? The commercial included biracial and gay families with the tagline: “No matter how things change, what makes us wholesome never will. Honey Maid. Everyday wholesome snacks for every wholesome family. This is wholesome.”