Content Marketing Hospital blog scores worldwide coverage in first month A Cape Cod website’s story on how an Apple Watch saved a teen’s life is picked up as far away as Australia and China, proving the value of its brand journalism strategy. By Russell Working@byworkingSept. 25, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.