Hospital blog scores worldwide coverage in first month

A Cape Cod website’s story on how an Apple Watch saved a teen’s life is picked up as far away as Australia and China, proving the value of its brand journalism strategy.

Untitled Document

Pat Kane, an executive at Cape Cod Healthcare, was at a board retreat when the chief executive mentioned a neurosurgeon’s kid whose life was saved by an Apple Watch‎.

The teenager’s timepiece, which was monitoring his heart rate, showed that his heart rate was still racing at 145 beats per minute three hours after football practice—more than twice its normal rate.

He was rushed to the emergency room, where doctors diagnosed him with a condition that causes muscles to break down and could shut down the heart, liver and kidneys.

Using his iPhone, Kane messaged Managing Editor Robin Lord, telling her, “Let’s do a story on this” on the organization’s new brand journalism site, OneCape Health News. The piece was a hit.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.