Nonprofit Communications Hospital CEO: Prepare for disruption What can Amazon.com and the digitization of medicine teach the health care industry about innovation—and communication? By Russell Working@byworkingMay 15, 2015 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.