Hospital taps social media, puts on buzz-worthy event

See how the Northwestern Memorial Hospital Auxiliary Board raises $50,000 each year by putting on a hopping soiree for its peers.

Forget those stuffy black- and white-tie hospital galas.

For the past 12 years, the Northwestern Memorial Hospital Auxiliary Board has put on one of Chicago’s most buzz-worthy singles event, Summer Lovin’. But the evening isn’t just about great food and conversation—it raises major money for medical research.

The event started with 300 people as a “beer and brats” party at Northwestern’s law school courtyard downtown. But the following year, after it scored a partnership with Chicago magazine, the event expanded. For the past five years, it has garnered more than 1,000 people and several restaurant sponsorships and is held at the Museum of Contemporary Art. In addition, the editorial group from Chicago magazine picks the hottest 20 singles for its June/July issue; this year, a doctor and Northwestern board member were highlighted.

The goal for the board is to raise $100,000 in a two-year period. This money is given to a doctor who wants to do specific medical research. The majority of the $100,000 is from Summer Lovin’, but the board does host another event in the fall, along with a few third-party events that might pop up.

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.