Everyone has to start somewhere—even CEOs and other members of the c-suite who use social media. Some CEOs have embraced social media to authentically connect with their audiences, but not every CEO has jumped on this opportunity.
Many CEOs are not connecting with customers and co-workers, leaving valuable social media currency on the table. In fact, only 30 percent of executive directors within NASDAQ 100 companies are present and active on social networks, compared to the 70 percent who have no presence on online platforms, reports Wired Investor.
Why don’t more CEOs use social media to build their reputations, communicate their companies’ stories and drive business results? Everyone wants to see more c-level social media engagement. Weber Shandwick’s recent research reports that 76 percent of executives think it’s a good idea for CEOs to be social so they can narrate their businesses’ stories and news.
Every c-level executive has the power to connect and engage on social media. Below are 15 prominent and social CEOs’ first tweets. (The World of CEOs study published in late 2013 recognized most of these CEOs.)
1. Jeff Weiner, CEO of LinkedIn
Weiner’s first tweet was a customer service reply-a great way to connect with customers.