How 5 brands just plain kill it on Instagram

The mastery of the platform is something to behold—and to ‘borrow’ from to enhance your own organization’s profile and engagement on the image-drenched website.

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Instagram is a relatively new social platform, but that hasn’t stopped brand managers from jumping on it like it’s the best thing sliced bread.

That’s where the danger occurs, because unless you use Instagram properly, it can become a problem. The platform affords you opportunities to brand your organization effectively and to create genuine engagement, but getting it right isn’t always easy.

If there are lessons to be learned about Instagram and its possibilities, you’ll find them in these companies’ examples:

Lego: Perfect timing with perfect video

This company has a plethora of Instagram accounts (because it has a plethora of products), but the official one is the flagbearer.

Come here for all things Lego—and a glimpse of marketing genius. The company knows it has one of the most visual products around, and it uses its Instagram channel to convey the instant joy that people feel when they see Lego projects done well.

Lego changed its game as soon as it started hitting the film and TV markets with its figures—these days, if it’s a blockbuster movie, there’s a Lego set for it. The Lego team is also working hard to make memorable images and videos for Instagram.

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