Social Media How a social media ‘joke’ can backfire on your brand A recent, now-deleted quip about Mental Health Month on 7-Eleven’s Facebook page shows that joking about certain topics online is no laughing matter. By Matt WilsonMay 18, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.