“Once they hear about what junk removal could do for them and how it could impact their lives, they become interested in our service,” Venn says.
As Venn and her colleagues create content for the company’s blog, Not Another Junky Blog, they focus on what information would be valuable for buyers. They then use the company’s Facebook page and Twitter feed to let followers know about new posts.
Making junk interesting
I hear from marketers all the time who say, “My business is boring. Nobody cares about what we do, so how can I create content?”
Venn’s example shows how you can make any market or company interesting. We’re talking about junk removal here, people!
“We think about what’s relevant,” Venn says. “That could be tips and suggestions for people on getting their space back. It could be about de-cluttering and how to do a garage sale. We also focus on environmental sustainability, what happens to the stuff we haul away and creative ways to reuse junk.”