How AI-generated art can communicate complex concepts

AI is a powerful tool for creative storytelling.

In a presentation at Ragan’s AI Horizons Conference, Erin McCabe, SVP of corporate communications at OpenText, and Whitney Wells, SVP at Hotwire Global, shared best practices for visualizing abstract concepts in emotionally resonant, memorable and accessible ways.

AI beyond efficiency

Efficiency gains were top of mind across the business world when generative AI burst onto the scene.

But McCabe said this cost-cutting dream means organizations can miss out on an unprecedented opportunity.

Making efficiency your primary focus for AI limits communicators’ potential to foster deeper creativity and differentiation. The beyond efficiency mindset, McCabe said, is about using AI to build intimacy and spark curiosity.

“That’s one that amplifies your brand’s unique qualities and revolutionizes the value rather than just streamlining operations,” said McCabe.

The framework