Public relations has long played a part in the marketing jumble, but experts say the industry is steadily commanding a leading role.
As consumers have become increasingly curious, and as clients have developed more of an interest in multichannel marketing, PR has asserted its dominance.
“PR has not been an add-on,” she says. “If we’ve not been at center stage for the past six or seven years, we certainly have been a star performer.”
Here’s how Dietrich sees PR’s influence at work: