PR How and why PR is leading the marketing charge Once an afterthought in that realm, public relations has become a dominant force. Three industry experts weigh in on the reasons for and ramifications of this metamorphosis. By Clare LaneFeb. 15, 2016 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.