How automakers used Twitter and blogs to keep all in the loop
In crisis mode, GM and Chrysler take to social media.
Use of social media reflect companies’ futures
What would you do if you were unplugged all day one Sunday, and came back to reality to discover that your company’s CEO was just forced to leave?
One General Motors communicator had just finished celebrating his son’s birthday when he learned President Obama asked his company’s CEO, Rick Wagoner, to step down. GM Director of Social Media Chris Barger quickly tweeted Sunday evening, “I wish I had more for you. Details sparse right now, obviously. When I know more, so will you.”
Both GM and Chrysler took to the social media channels to respond to Obama’s announcements Monday morning about the economic future of the two companies. Through Barger’s personal Twitter account, @cbarger, and the company’s blog account, @gmblogs, GM communicators were hard at work Monday addressing consumer concerns, highlighting the details of Obama’s announcement and introducing their new CEO.
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