Facebook has released an app update relating to photo sharing.
The update, announced Oct. 27, is intended to make photo sharing from mobile devices a simpler, more straightforward process, and the app has potential for brand managers looking to engage users through storytelling.
Rumors began to swirl in mid-September that Facebook might be developing a new photo application. As it turns out, the “Moments” project was a photo-friendly update to the social site’s mobile app.
The new app features enable users to organize and post batches of up to 30 photos from a smartphone onto Facebook without any hassle. Through the app, a preview of the photos is available along with a simple drag-and-drop method of arranging and rearranging photos in viewing order. Users can also add individual locations, descriptions, and captions.