How brands can earn a high search rank using Google+

SEO matters, and these five steps can help your organization raise its online profile.

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When I first got involved with Google+ it made my SEO “spidey sense” tingle. That’s why I made it the centerpiece of my social networking activity, at a time when other “experts” were dismissing it as “just a Facebook copy” or “a ghost town.”

My gamble paid off royally as I began to see first my own, then clients’ search rankings and Google search traffic rise in proportion to their use of Google+.

How can your business take advantage of the power of Google+ to elevate your visibility in search, bringing you more customers, more leads, and more sales? I recommend following these steps:

1. Create an SEO-optimized Google+ page for your brand, and properly verify it with Google. For instructions and tips, see my post “The First 5 Things You Should Do with Your Google+ Business Page” on this blog.

2. On the About tab of your page’s profile, add links to everywhere on the Web where you post content and/or engage with others about your business topics, especially your various social media accounts.

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