Facebook Timeline cover photos gave us our first taste of social networking profiles for companies that could visually represent the brand and, more important, the personality of a business. Spicing up profiles on most other networks was left to creative descriptions and creative content. Twitter just changed that.
With the changes launched last week, Twitter is starting to look more like Facebook, a move that’s great for brands trying to showcase themselves better on the network. For individual businesses and agencies, this presents several opportunities not to overlook.
1. Make your Twitter header image meaningful. More-meaningful header images give visitors greater knowledge of who and what you represent on Twitter. For nonprofits, this could translate into a switch every month of the photo to highlight an impact you’ve made on the community, with updated photos of projects and outreach programs. Oxfam America is already showing followers one of its missions through its header image.