How bullets keep your message on target

This simple yet highly effective technique is sitting right under your nose, waiting to help you organize and fortify your writing.

What if I told you there was a simple, sitting-under-your-nose technique that would increase your writing speed, improve your coherence and dramatically enhance your audience’s ease of reading. Would you use it?

Yes, you’d say. Tell me more! But listen, my friends, you already know about it. I’m talking about bullets, the often-unsung heroes of the print world. Why are bullets so effective? Glad you asked!

Bullets work because they:

How to use bullets:

Special rules for using numbers in bulleted text:

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