Content marketing has overtaken traditional marketing methods of yore. The old ways are rapidly becoming obsolete as it becomes increasingly important for brands to engage with customers online in authentic ways.
Just how does one do that?
When you sit down in front of a computer and write something for the blog, you might find yourself staring at a blank screen with your fingers hovering over the keyboard and your mind wandering.
That’s OK; everyone gets writer’s block, even people who aren’t technically writers. So maybe you need a little inspiration to get you going. Read on to find it:
1. Give away your expert knowledge
It may seem counterintuitive to give away your expertise and insider tips, but it’s a brilliant move that will win you new customers and loyalty. If you’re willing to just give this stuff away for free, imagine what paying clients get.
There are a couple of reasons this works. First, it establishes you as an industry leader and a great source of information. Second, it’s because some of the people who read your informative blog will think: “Thanks for explaining, but I don’t have time for all that. Can I just pay you to do it for me?” It’s a win/win.