How colors can shape and shade perceptions about your business

Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.

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The impact of colors on marketing

Savvy marketers know that color can influence emotions, actions and perceptions.

Feelings about color are often deeply personal and rooted in culture, and the hues you use can cause consumers to formulate snap judgments about your business. So, it pays to give your tones and design scheme more than just an ancillary brush.

Here are two questions to consider:

Are your tones timeless and trusty—or musty?

According to “The Impact of Color on Marketing,” people make up their minds about products within 90 seconds—and most of that assessment is based on color alone. Unfortunately, perceptions are subject to change.

From the classic pink of 1950s poodle skirts to rose gold iPhones, color trends reflect the times. What does your color scheme say about your brand right now? Does your design shout trust, modernity and confidence—or are you conveying more of a “sorrowful,” outdated vibe?

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