How comms pros are assisting government vaccination messaging

Many PR leaders are helping local governments craft and promote messages that can reach skeptical audiences as vaccination rates stagnate.

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How comms pros are helping govts with vaccine messaging

When President Joe Biden set an audacious goal of getting 70% of all U.S. adults at least partially vaccinated by July 4, the country was dramatically ramping up vaccination efforts. Yet, as misinformation and hesitancy have undercut the national vaccination rate, hopes for hitting the president’s goal have faded.

CNN reported:

Dr. Ashish Jha, dean of the Brown University School of Public Health, agrees the country isn’t on track to hit the milestone. “So we’ve got to redouble of our efforts,” he told CNN’s Jake Tapper. “States really have to pick up pace. If we just keep going at the status quo I don’t think we’re going to hit that 70% by July 4.”

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