How communicators can bolster employee engagement

It’s a vicious cycle: Workers are put off by stagnant newsletters and clunky intranets, so they tune out to the messages that might get them back on track. Break that spiral with these tips.

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How satisfied are you with the communication—internal and external—at your organization?

Most chief communication officers think they are effective at supporting communication across each area of the business. It’s likely that even their bosses are satisfied, but if they don’t activate one key demographic, then they aren’t on track for success.

It is time to prioritize employee engagement.

More than two-thirds (68 percent) of executives say they do a “very good” job at communicating—but only 21 percent of employees agree with that assessment. That makes sense, given that 60 percent of communicators don’t measure their efforts to engage employees, illustrating the widening bigger gap between leadership and the rest of the staff.

Here’s how to close this gap and begin investing in a proper engagement program that will bring a new level of productivity to your workforce:

Challenges in employee communication

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