How cultivating employee engagement boosts your bottom line

The ROI of motivating your workforce is easier to gauge than you might think. Their enthusiasm gets passed along to your customers, directly or indirectly.

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Many leaders have spent countless hours hoping for business to return to pre-recession vitality levels.

They’ve waited for something to rescue them from the seemingly endless challenges they’re facing daily. They’ve also awaited a breakthrough to snap the economy out of the doldrums and set their organizations back onto the path of prosperity.

Some realized that breakthrough would come from someone, not something. These leaders encouraged their employees to help navigate the challenges and economic uncertainty.

Their organizations have weathered the bumps better than most as they positioned themselves advantageously for better days ahead. They knew the key to more innovation, cost savings, increased profitability, organizational growth and more satisfied and loyal customers was right under their noses all along.

Related: Free guide: 10 ways to reach non-desk employees

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