How do you define PR?

Several communications pros shared what they consider to be their responsibilities in today’s digital- and traditional-media landscapes.

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What is public relations?

You could go with PRSA’s definition:

Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.

It doesn’t stop there, though, does it?

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PR Newswire knows this, and asked its social media community to weigh in and tell finish this sentence: “PR is now _____.” It received nearly 100 responses, some of which are compiled in the infographic below.

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