How eBay communicates with GenX employees

The Internet giant utilizes its intranet, webcasts and an internal film festival to engage a young workforce

eBay is one of the most extraordinarily successful phenomena of Web 2.0. Each day 8.3 million items are sold on the auction site and the company is responsible for monthly trades of $2 billion.

Now the company has a new vice president of internal communications in David Knight, a former marketing heavyweight who was enticed into the post by eBay President & CEO Meg Whitman.

Internal Communicator for eBay David Knight explains some of the strategies eBay uses to communicate with employees.

The auction site was originally set up on a guiding principle that rests at the core of social media, which is that “people are basically good.” By translating that code into a financial model, eBay is now a huge business that includes the payment collection system Paypal and the fast-growing VOiP company—Skype—which eBay bought in a $4.1 billion deal.