How employee advocates boost your brand

The reach of their social media networks is far greater than that of your organization’s marketing face. An expert from Humana explains how to harness all that digital power.

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Many communicators talk about recruiting employee advocates to boost their organization’s brand message.

That’s easier said than done. You can’t exactly make it mandatory for staffers to promote your products on their personal Facebook and Instagram accounts.

How, then, can you harness the power of staffers’ personal social media networks? Jason W. Spencer, community manager for Humana, lays it out in the Ragan Training webinar “Create an Employee Advocacy Program in 5 Easy Steps.”

The advocacy Spencer is talking about “can be defined as employees’ sharing their support for a company’s brand, product or services on their personal network,” he says.

Employee advocacy is more effective than tooting your corporate horn.

The advantages of this kind of enthusiasm from your staff are clear. Employees collectively have 10 times the number of followers as corporate accounts, according to a Cisco study cited by Spencer.

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