Crisis Management How Intel averted a social media firestorm: Listen, then respond—quickly The global giant explains how its social media team deals with controversies that could turn expensive if ignored. By Russell Working@byworkingMarch 8, 2011 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.