Social Media How Jive took its IPO to the social sphere—in a big way The enterprise social software provider was the first to have live social streaming on NASDAQ’s Times Square marquee, getting employees, customers, and others involved. By Matt WilsonJan. 17, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.