Social Media How McDonald’s uses Instagram to tell its story The fast food company is embracing images on the social Web, particularly during the London Olympics. The company’s social media director explains how. By Samantha HosenkampAug. 8, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.