How metrics sharpen email comms at 3 organizations

Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.

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Wherever you work—hospital, university, pharmaceutical giant or a startup manufacturing bathmats on Mars—email is likely your go-to means of communication.

So how do you better use it to get essential messages to employees, whether they work two floors down in the cafeteria or are scattered in far-flung campuses?

A new, free white paper by Ragan Communications and PoliteMail—“Run smarter email comms—and actually reach employees”—offers case studies from communicators like you who are solving real-world problems in email communication.

Consider Baton Rouge General. Communications manager Carlie Boudreaux uses PoliteMail to understand how successfully she reaches 2,500 employees scattered across different work sites and shifts.

Email measurement helped ensure information was getting to managers, and that employees were actually receiving, opening and spending time reading internal news as the organization closed its midcity hospital’s emergency room and communicated during a flood.

Reaching a scattered faculty

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