Social Media How Northwestern football’s social hub attracts fans and recruits The Wildcat Way website, which launched this week, collects all of the team’s social media presences in a one-stop shop. By Matt WilsonSept. 7, 2012 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.