How one podcast anchors a community-building campaign for nurses
The Robert Wood Johnson Foundation created an engagement program to help address the everyday lives of nurses and help tell their stories. At its heart is a podcast featuring real stories from the front lines.
If you want to change health care in the U.S., then helping the men and women who work in health care is a great place to start.
That’s the belief that drives The Robert Wood Johnson Foundation (RWJF), and a philosophy that led to the creation last summer of SHIFT, a web platform where nurses can connect and engage. Through storytelling, SHIFT hopes to lift up the voices of frontline health care workers who are often ignored or silenced.
“Nurses are integral to building a culture of health, but their opinions are often overlooked and their voices dismissed—even within the profession,” says Sarah Natoli, senior content strategist at the marketing agency ReviveHealth, which specializes in the health care space and manages the SHIFT effort for RWJF. The SHIFT initiative hopes to offer a platform for these essential frontline workers to share stories with a wider audience.
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