Social Media How one retailer made Winston the dog an Instagram icon ModCloth created a culture on the photo-sharing app that goes far beyond its clothing, and recruited nearly 170,000 followers in the process. Credit a pug named Winston for some of that. By Matt WilsonMay 17, 2013 SHARE To read the full story, log in. Become a Ragan Insider member to read this article and all other archived content. Sign up today Already a member? Log in here. Learn more about Ragan Insider.