How optimized tweets can double content sharing

There’s no sense in posting an article without promoting it. Nor is it wise to rely on basic tweets and RTs to spread the word. Here’s how to make the most of the expansive Twitter network.

Ragan Insider Premium Content
Ragan Insider Content

In this world of extreme information density, creating great content is no guarantee that anybody will see it.

We must focus on content ignition-techniques to get our content seen and shared.

Of course, this is the entire focus of “The Content Code,” but I wanted to share one common problem that might be stealthily killing your content.

Obviously, every piece of online content should include social media sharing buttons, but many organizations miss this point. Taking this simple step can increase the sharing of your content by 700 percent.

There’s a bigger problem: Of the sites with sharing buttons, fewer than half have properly optimized their tweet button, which could be killing a lot of social media sharing. This is happening even on the content sites of Fortune 500 companies.

Here are the four key elements of an optimized tweet button and why it is important:

Is there a title?

To read the full story, log in.
Become a Ragan Insider member to read this article and all other archived content.
Sign up today

Already a member? Log in here.
Learn more about Ragan Insider.